Marketing Propelled By Data
Understanding the Person Behind the Search
Online marketing is a gold mine of data. Buyers tell us what they care with the keywords they choose. We can track what messaging draws people into a website. Once there, we get exact information on how they behave: pages visited, time spent reading content, buttons clicked.
Now, more detailed data and advanced marketing software allows us to create detailed customer profiles. No more assumptions about personas or market segmentation–you have data points with concrete details.
The better you know who you’re talking to, the better you can craft a persuasive message.
Targeting Everyone is Targeting No One
One of the biggest mistakes in online marketing is being too general. It’s much harder to market a site with no specialization or niche. And when target too general an audience, you targeting the needs of no one.
There is nothing that converts better than the response: This is just what I was looking for! If you can evoke that thought, you did it right.
With the software of Social Targeting Ads™, you plan to get a specific response. Ads are developed based on demographics like age, gender, and location. You can also target interests. If your target is moms deciding on a dentist in the area, then family health will be a good theme. If you’re targeting older men with a fetish for dress shoes…well…you won’t create content that includes young guys in running shoes.
Social Targeting Ads™ marketing software allows you to manage display ads based on content. For example, if you sell golf equipment, you can target display ads on an article about Tiger Woods or an instructional page on how to improve your putting (where you could even target an ad with a line of putters).
Display advertising can work well, but it is also notorious for vague ROI metrics. With Social Targeting Ads™, you’ll have data on how this sales funnel is actually driving conversions. It’s all about putting the right ads in front of the right audience.